FINDINGS/CONCLUSIONS After thinking on it more, I think that most people go for what's easiest/tastiest. I don't see any reason why my idea can't have the tastiest food, but because of the nature of the mission and circumstances, I don't think it would be the cheapest.
Thursday, February 21, 2019
15A FIGURING OUT BUYER BEHAVIOR No. 2
CONSIDERATIONS FOR ALTERNATIVES Many potential customers, especially college-age customers, base their decisions on where to eat on cost and convenience, which are totally understandable. Many people with families, especially young ones, probably use the same criteria when picking restaurant options. There may not be too many people who are actually in a position to choose restaurants based on the mission of the organization or the values that it stands for, but I'm hoping that by getting the word out, people would begin to prioritize it a bit more.
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Hey Chase,
ReplyDeleteyou make a lot of fair points. Students biggest concern is finances of course, life is not cheap as we all know.
What do you stress more importance towards, cost or convenience, i would personally go with cost. My bank account is currently not looking too healthy so I would rather go that extra mile or two to save myself a few dollars here and there. Price competition is important to me, but with a good mission made clear to your potential customer base, people may pay a slightly higher price.