1) My name is Chase Turbeville. I am a very detail oriented, goal-driven person. I have experience working in the food service and beverage industries. My aspirations are to work at and one day hopefully open foundations/organizations to benefit those in need. I would love to own a restaurant that has a program to host free community-wide dinners for anyone interested. I would see this venture impacting my life immensely. The business idea is an extension of my personality and the aspirations I have to help those in need in my personal life. I feel that I would meet a lot of fantastic people through this venture and hopefully, everyone involved would see their lives improve through an increased sense of community and belonging.
2) I am offering a restaurant focused on fresh, local ingredients and community building to customers. My idea is to contribute approximately 10% of all sales toward a fund used to put on free community meals periodically. This would hopefully meet a need that many people may not even be aware that they so desperately need-a sense of belonging and that other people understand them. By coming to the community meals, guests would come into contact with people from their community that they may otherwise never meet, and countless possibilities for positive change could come through these interactions.
3) Who am I offering it to? I am offering it to anyone and everyone. I would hope to attract customers that care not only about fresh, local food but about the health of the community as a whole. Social conscientiousness has become all the rage recently, but I do not hope to attract controversy or the type of people often associated with"social justice". I hope to attract genuinely caring, compassionate people who want to see their community change for the better.
4) Why do they care? People love good food, and my restaurant would provide that. Additionally, I feel that if I could convey my message and business mission to enough people, they would have no reason not to get on board with it. My goal to bring people together through food is apolitical, and hopefully non-controversial. It seems like an idea that can only benefit people.
5) What are the core competencies? The business is not only profit-driven, but community-driven. The mission of this idea is very hands-on and personal. While many companies have admirable charities that they donate to, my company would strive to be the change we want to see by giving back to the community directly with our own hands. Acts of service are a pure, true way of conveying to someone that you care and they are valued. By creating a restaurant that centers around true community service and connection, I feel that people would be very attracted to and supportive of the restaurant.
All in all, I feel that the above components of my plan are cohesive and realistic. I think that the biggest trouble would be significantly turning a profit, especially a significant enough profit to pay everyone involved and still be able to put on the free meals. Hopefully people would understand the mission of the restaurant enough to be willing to pay somewhat of a premium in order to support the goal.
No comments:
Post a Comment