CUSTOMER 1
Customer 1 hates shallow conversation and would prefer to jump right into an involved conversation. Not in an obnoxious, networky way, but in a genuinely caring and interested fashion. He/she could be any age at all. Maybe this customer has a blue Subaru, or maybe he or she gets driven there by his or her parent. Maybe they ride their bicycle. Hopefully all of them care a great deal about local, fresh food prepared honestly, and hopefully, all of them care about the mission of the organization, which is to bring their community together and help those who need it. Maybe their favorite shows are The Office or Parks and Rec, and maybe they feel that the current political system is too flawed to truly subscribe to either side. maybe they feel true change is not going to come through legislation put forth by politicians, but that it will come from every person doing their best to treat others with courtesy and empathy every day. Maybe they feel that by doing this the will create a sense of belonging in their social circles that will trickle out and up into the rest of the world. Hopefully, they believe that getting back to the basics of what matters in life will bring about the change that everyone is hoping will come from the voting booths.
CUSTOMER 2
This customer is not really a customer at all. He/she would hopefully benefit from my restaurant plan. He/she is homeless or in great need, and may not have any money to pay. They may be in this situation for any number of reasons. maybe they got wrapped up in alcohol or drugs that affected their life and careers, maybe they have a mental illness that prevents them from taking care of themselves, or maybe they got laid off a while back and have just fallen on hard times since then. They probably do not drive cars. Maybe they ride a bicycle or hitchhike, or maybe they use the bus. They could be any age, but probably all feel old, and probably don't care much for any politician. Maybe they watch whatever is on the tv in the cafe they hang out in. They may have kids that they haven't seen in years.
WHAT DO I HAVE IN COMMON?
I probably have a lot in common with the first customer. This is not a coincidence. Since I was creating my ideal customer, I was projecting a lot of my ideals and goals onto them. Maybe some of my customers would have the same mission, but maybe some just want a bite to eat!
I have some in common with the second one, too. Like him or her, I want my needs met and I want to be understood and loved. This is not a coincidence. We are all people, and all people have those basic needs and desires.
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